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第二届中国国际消费品博览会 将在海南海口举办

第二届中国国际消费品博览会将于2022年7月26日至30日在海口举办。截至目前已有58个国家和地区的品牌确认参展。

中国国际消费品博览会(以下简称消博会)是由商务部和海南省人民政府共同主办、写入《海南自由贸易港建设总体方案》和国务院《政府工作报告》的国家级四大展会之一,也是全国首个以消费精品为主题的国家级展会和亚太地区规模最大的消费精品展。

习近平总书记指出,举办中国国际消费品博览会,提供一个全球消费精品展示交易平台,有利于世界各国共享中国市场机遇,有利于世界经济复苏和增长,也有利于中国为世界提供更多优质消费品。

面对当前百年变局和世纪疫情交织的重重挑战, 消博会将为刺激消费需求,提振经济发展信心提供良好契机。

本届消博会以“共享开放机遇、共创美好生活”为主题,更加突出消费“精品”和“新品”,展览总面积由首届的8万平方米增加至10万平方米,将实现100%绿色特装搭建,法国将担任本届消博会主宾国。

国际展区参展企业740家,参展品牌1322个。不少首届参展头部品牌扩大参展规模,如法国欧莱雅、历峰集团、瑞表集团等。除原有头部品牌以外,新增部分细分行业的全球头部品牌,包括香化行业的美国雅诗兰黛、美国科蒂、日本高丝,箱包行业的美国途明,保健品行业的日本大冢、澳大利亚纽新宝,海钓行业的日本达亿瓦,珠宝行业的香港谢瑞麟,家居行业的瑞典海丝腾,主题公园行业的Hello Kitty度假区等。

国内展区方面,全国31个省市自治区均参展,进一步聚焦国内消费精品和老字号。本届消博会还新设国货精品展区,五粮液、片仔癀、科大讯飞、华熙生物、国瓷永丰源等国内知名品牌将参展。

在采购商邀请和组织方面,第二届消博会将更加聚焦专业采购商,重点邀请免税经营企业、跨境电商企业、高端商业零售巨头以及高净值人群等到会采购交易。

本届消博会将打造聚焦消费的高端交流平台——全球消费论坛,举办一系列内容丰富、形式多样的配套活动,包括全球消费创新暨免税与旅游零售大会、可持续消费高峰论坛等大型论坛,并将组织新品首发首秀专区直播、时装周、全国各省区市精品推介活动等系列活动。

The 2nd China International Consumer Products Expo

To be held in Haikou, Hainan

The 2nd China International Consumer Products Expo is slated to be held in Haikou, the capital city of Hainan Province, from July 26 to 30, 2022. Brands from 58 countries and regions have confirmed their participation in the Expo.

China International Consumer Products Expo (hereinafter Hainan Expo) is one of the four major national-level exhibitions that is co-hosted by the Ministry of Commerce and the People’s Government of Hainan Province, and that is written into the Overall Plan for the Construction of Hainan Free Trade Port and the Report on the Work of the Government of the State Council. It is also the first national exhibition with the theme of consumer products and the largest consumer product exhibition in the Asia-Pacific region.

General Secretary Xi Jinping said that holding the Hainan Expo to provide a display and trading platform for high-quality consumer products from all over the world will help all countries in the world to share the opportunities in the Chinese market, promote the recovery and growth of the world economy, and help China provide more high-quality consumer products for the world.

In the face of the double challenges from the changes and a pandemic both unseen in a century, the Hainan Expo will provide a good opportunity to stimulate consumption and boost confidence in economic development.

This Hainan Expo, with the theme of “Share open opportunities to create a better life”, will give greater prominence to “high-quality” and “new” consumer products. The total exhibition area will increase from 80,000 square meters in the first session to 100,000 square meters, and all special booths will be built in an environmentally friendly manner. France will serve as the guest of honor of this expo.

The international exhibition area will feature 740 exhibitors with 1,322 participating brands from 58 countries and regions. Many leading brands that participated in the first session, such as L’Oréal, Richemont Group, and Swatch Group, expanded the scale of participation. In addition to the leading brands, the world-leading brands in some sub-sectors also participate in this expo, including American Estée Lauder and Japanese kose in the fragrance industry, American Tumi in the luggage industry, Japanese Otsuka and Australian NutritionCare in the healthcare product industry, Japanese DAIWA in the sea fishing industry, Hong Kong TSL in the jewelry industry, Swedish Hästens in the mattress industry, and Hello Kitty in the theme park industry.

The domestic exhibition area features the participation of 31 provinces, autonomous regions and municipalities, with a focus on high-quality consumer products and time-honored brands. This year’s Hainan Expo also set up a new exhibition area for domestic premium products. Wuliangye, PIEN TZE HUANG, iFLYTEK, Bloomage, auratic and other well-known Chinese brands will participate in the expo.

In terms of buyer invitation and organization, the 2022 Hainan Expo will focus on professional buyers by inviting tax-free business enterprises, cross-border e-commerce enterprises, high-end commercial retail giants, high-net-worth individuals (HNWIs), etc. to the expo for procurement and transactions.

This year’s Hainan Expo will create the Global Consumption Forum, a high-end exchange platform with a focus on consumer products. It will hold rich supporting activities in diverse forms, including large-scale forums such as Global Consumption Innovation and Duty Free and Travel Retail Conference, and Sustainable Consumption Summit Forum. It will also organize a series of events such as a dedicated zone for livestreaming of new product release, fashion week, and promotion of high-quality products by various provinces, autonomous regions and municipalities.